Goldfish, Pisces Season
social/digital

Did you know that Goldfish crackers were originally invented as a birthday gift for the creator’s wife, who was a Pisces (hence, the fish shape)?
In honor of that Pisces love history, Goldfish decided to spend the 2025 Pisces season helping fans find their own Pisces love.

First, we turned our origin story into a social-first trailer-esque content, setting the stage for the Pisces season campaign of love. We also turned real fan comments on the story into “movie reviews” to keep the rom com theme going.

All Pisces season long, we shared playful fish-focused content— think pick-up lines written specifically for Pisces and tips on how to speak their love language—all in service of helping singles find proverbial Pisces fish in the sea.

Client: Campbell’s
Credits: Chris Bailey (CD), Amanda Green (ACD), Jake Levin (AD), Cody Mindling (AD)