Always, #EndPeriodPoverty
Social Program, Activation, Documentary

No period should make a girl feel powerless. Yet every month, girls across America miss out on school, friendships and life because they can’t afford pads. Always decided do to something about it… with a little help from Walmart.

Watch the kick-off to our national donation program as we surprise the martial arts students of Tiger Dragon in Miami, Florida.

Client: Always (P&G) and Walmart
Credits: Laura Stamm-Boyd (CD), Amanda Green (CW), Mapi Bartolome (AD)

To see more work for Tampax & Always, click here.