Basil Hayden “Leave An Impression”
social/digital

To relaunch V8+ Energy, we needed to tap just the right energy drinker: not the gym bros or caffeine fiends, but everyday people who want steady energy to power them through their day. 

First, we reintroduced the flavors on social, partnering with illustrator Bernardo Henning to create kinetic animations that embodied the natural flavors and steady energy of the juice.

Then we took his illustrations into the real world to show that V8+ Energy gives people—from teachers and Working Dads to real small business owners and influencers—the fuel to bring it.

Client: Beam Suntori
Credits: Chris Bailey (GCD), Amanda Green (ACD/CW), Cody Mindling (AD)