ASPCA — Green

ASPCA, "Looking For Love"
Personal, Social, Digital

Unless you’ve tried to adopt from them, you probably don’t know that the ASPCA has a unique way of matching potential adopters with pets using research-based evaluations to craft personality profiles. Essentially, synergistic personalities mean better matches (which you probably did know, because that’s how online dating works).
And so, Looking For Love was born.

Screen+shot+2014-02-21+at+10.09.22+PM.png

Screen+shot+2014-02-21+at+10.12.01+PM.png

Screen+shot+2014-02-21+at+10.12.29+PM.png

Screen+shot+2014-02-21+at+10.17.13+PM.png

Screen Shot 2016-03-21 at 7.40.05 PM.png

On the heels of Valentine’s Day, we launched our campaign: the first to help pets at the ASPCA find matches through Okcupid. Real dating profiles for pets (based on real ASPCA personality tests). Real life-long love found.

Client: ASPCA
Credits: Renata Florio (CD), Rodrigo Burdman (CD), Amanda Green (CW), Ariel Redmond (AD)